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Brochure, flyer or white paper?

I have never been a big fan of tri-fold brochures that attempt to convince me that I should buy a particular product or sign up for a certain service.   These marketing materials tend not to be...

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6 Ways to Grow Your Small Business

When Fortune magazine interviewed leaders of large and small firms, they received a few pieces of advice on how to grow a business. Perhaps some of their formulas could become growth-growing points in...

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13 Tips for Building a Total Online Presence

Now as you are focused on your new year’s resolutions, here’s one more list: 1.   Use Quora to find questions people in your industry are asking. 2.   Create a listening station – read blogs and listen...

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Lessons Learned: Managing the Digital Marketing Beast

We all are constantly obtaining new skills and learning life lessons – often through challenges or failures. Here are some things I was reminded of in 2013. If at all possible, small businesses should...

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Should You Focus on Social Media or Content Marketing?

Social networks are crucial to the success of content marketing efforts. Twitter, Facebook, SlideShare, YouTube and other platforms are used primarily as a distributor of links back to the content on...

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