Brochure, flyer or white paper?
I have never been a big fan of tri-fold brochures that attempt to convince me that I should buy a particular product or sign up for a certain service. These marketing materials tend not to be...
View Article6 Ways to Grow Your Small Business
When Fortune magazine interviewed leaders of large and small firms, they received a few pieces of advice on how to grow a business. Perhaps some of their formulas could become growth-growing points in...
View Article13 Tips for Building a Total Online Presence
Now as you are focused on your new year’s resolutions, here’s one more list: 1. Use Quora to find questions people in your industry are asking. 2. Create a listening station – read blogs and listen...
View ArticleLessons Learned: Managing the Digital Marketing Beast
We all are constantly obtaining new skills and learning life lessons – often through challenges or failures. Here are some things I was reminded of in 2013. If at all possible, small businesses should...
View ArticleShould You Focus on Social Media or Content Marketing?
Social networks are crucial to the success of content marketing efforts. Twitter, Facebook, SlideShare, YouTube and other platforms are used primarily as a distributor of links back to the content on...
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